TRUSTED ACROSS BEAUTY · SKINCARE · WELLNESS · FASHION · PREMIUM
WHO I AM
Senior Operator,
both sides.
15+ years building marketing for premium consumer brands, from inside the retailer (Sephora) and inside the brand (Kendo / LVMH). Fractional CMO to founders who need real marketing leadership without a full-time hire.
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Sephora
Brand Marketing
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Ole Henriksen (Kendo / LVMH)
Head of NA Marketing · triple-digit YoY revenue growth​
·
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Haleys Beauty
First Marketing Hire | Head of Marketing & Digital
·
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Markowitz Marketing
Founder & Fractional CMO
The whole
marketing
function.
One senior operator, unified strategy. Agencies plug in and finally start optimizing each other.
01
Brand and Strategy
Positioning, voice, and the marquee bets that define the year.
03
Email & SMS
Best in class engines that don't burn the list.
05
Retail & Amazon
D2C stays the hero. Retail amplifies the brand.
02
Paid Media
Meta, Google, TikTok, Amazon. Full-funnel, ROAS-honest.
04
Retention & Loyalty
Programs that turn one-time buyers into repeat revenue.
ALSO
(Team building, hiring, agency wrangling)
Teams built to 12. Stacks unified. Reporting that actually reports.
RECEIPTS
A few brands
I've grown.
Positioning, voice, and the marquee bets that define the year.
LUXURY FASHION
Fractional CMO · 3 years
10x
revenue over 3 years
+87%
conversion rate lift
"Owned literally everything, brand to ecommerce"
Positioning, voice, and the marquee bets that define the year.
FINE JEWELRY DTC
Fractional CMO · 14 months
Sold Out
subscription box, month one and beyond
+15%
repurchase rate, 90 days
"Turned one-time buyers into repeat revenue."
Positioning, voice, and the marquee bets that define the year.
K-BEAUTY RETAILER
CMO · 3 months
+100%
Google ROAS in 3 months
3 tiers
new loyalty program
"A leaner, healthier marketing engine in one quarter."
Positioning, voice, and the marquee bets that define the year.
PRO SKINCARE MARKETPLACE
Fractional Marketing & Growth Lead
+200%
ecommerce revenue
$3M
venture round (2023)
"Cracked both sides of a two-sided marketplace"
How I approach
a new brand.
01
Audit everything
Every spend, channel, and attribution signal. See what's actually working.
02
Budget to the goal
Start at the revenue target. Back into budget. Allocate deliberately.
03
Choose the big bets
Identify the marquee moves for the year, including the Q4 plan most brands start too late.
04
Stabilize + grow D2C
Diagnose the downturn. Return the flywheel to profitable growth.
05
Sequence retail scale
Build the D2C pipeline around the retail launch. Reinforce, don't compete.
06
Unify the stack
One senior strategy over every agency, so the spend compounds instead of competing.